The N.B.A. Returns to China After Six Years

The National Basketball Association (N.B.A.) is set to make a grand comeback to China this week, marking the end of a six-year hiatus that was sparked by a highly contentious tweet back in 2019. The return of the league to one of its most lucrative markets has been a long time coming, and it is a testament to the tireless efforts of various behind-the-scenes stakeholders who worked diligently to mend fences and pave the way for the N.B.A.’s re-entry into China.

In a report from Macau, Tania Ganguli, a business reporter for The New York Times, shed light on the intricate negotiations and strategic maneuvering that ultimately led to the N.B.A.’s successful return to China. While details of the negotiations have been scarce, it is clear that a combination of factors contributed to the league’s renewed presence in the country.

The controversy that led to the N.B.A.’s initial withdrawal from China was sparked by a tweet from then-Houston Rockets general manager Daryl Morey, which expressed support for pro-democracy protests in Hong Kong. The tweet drew ire from Chinese officials and state-run media outlets, who accused the N.B.A. of meddling in China’s internal affairs.

In the years since, the N.B.A. has been working behind the scenes to repair its relationship with China, a process that has involved a mix of public diplomacy, strategic partnerships, and a willingness to listen to Chinese concerns. The league has also taken steps to strengthen its ties with Chinese basketball authorities and to promote cultural exchange between the two countries.

The return of the N.B.A. to China is significant not only for the league’s finances but also for the millions of Chinese fans who have been eagerly awaiting the return of their favorite teams and players. With a huge and dedicated fan base in China, the N.B.A. is poised to once again capitalize on one of its most important markets, generating substantial revenue from broadcasting rights, merchandise sales, and sponsorships.

As the N.B.A. embarks on its latest chapter in China, all eyes will be on the league’s performance and its ability to navigate the complex and often sensitive relationship between the United States and China. With its return to China, the N.B.A. is sending a strong signal about its commitment to global basketball and its willingness to engage with diverse audiences around the world.