Beyond the Social Media Squad: Employee Starring Roles in Company Videos

In today’s digital landscape, creating engaging brand content has become a priority for companies across various industries. While social media teams have traditionally been the faces of brand videos, a growing trend is emerging: companies are now turning to employees from diverse departments to star in their video content. This shift is not limited to a specific sector, with major brands like Delta Air Lines, Portillo’s, and others embracing this approach.

By involving employees in video production, companies aim to add a touch of authenticity and diversity to their brand storytelling. Rather than relying solely on scripted actors or social media influencers, businesses are recognizing the value of showcasing their own staff members. This strategy allows companies to tap into the unique personalities, experiences, and perspectives of their employees, making their content more relatable and engaging.

Some organizations have established formal programs to encourage employee participation in video content creation. For instance, Delta Air Lines has launched initiatives that invite employees to share their stories and experiences on camera. Similarly, Portillo’s, a popular restaurant chain, has been featuring employees in their commercials and social media videos, highlighting their passion for the brand and its products.

This approach not only humanizes the brand but also fosters a sense of ownership and pride among employees. By featuring staff members in company videos, businesses can promote a more personal connection with their audience, ultimately strengthening their brand identity. As this trend continues to gain momentum, it will be interesting to see how companies adapt and evolve their content creation strategies to showcase the diverse talents and stories within their organizations.